Emma was a practicing nurse who was becoming increasingly frustrated at the lack of quality, affordable help in the area of child sleep.
Further frustrations were the “one size fits all” approaches that were practiced by the few that existed.
Things needed to change. Understanding that each family and child is unique, Emma established The Goodnight Nurse to cater for families that didn’t want this one size fits all approach.
The successes that Emma and her team have achieved with families are a result of understanding each families unique needs and tailor making a plan for them.
“Sleep training means something very different to every family out there” explains Emma. “Families are very unique so what may have worked for Peter will not necessarily work for Paul. We don’t necessarily sleep train, we sleep coach or sleep promote if you like”.
The Goodnight Nurse was officially established in 2008 by Emma Pollard.